WENTACHEE, WA - After making a splash in the apple sector last year, CMI Orchards has announced the return of its Sunrise Magic® variety, which is now ready to pack and ship.

“Sunrise Magic® apples burst with flavor, perfectly balancing juiciness and sweetness with a crisp, crunchy texture,” explained Rochelle Bohm, Vice President of Marketing. “From the creators of Cosmic Crisp, these bi-colored apples are a Splendour and Gala cross and hail from the Washington State University’s renowned apple breeding program.”

The premium branded apple was introduced to CMI’s portfolio last year after 15 years of trials, a release detailed. Now, the supplier is happy to bring it back to the produce department, sharing a little sunshine with shoppers this year.

“Sunrise Magic checks every box in terms of delivering that seasonality that we don’t see often in the apple category anymore,” added Bohm. “Its limited availability delivers an opportunity to build hype and demand, exciting shoppers who love the treasure-hunting philosophy when shopping for the latest and greatest trends and flavors.”

Sunrise Magic apples taste better after being stored for a few months after harvest, as starches convert to sugars.

“Flavor testing indicates that CMI’s Sunrise Magic have finally reached optimal flavor levels and taste incredible—they’re ripe and ready to ship immediately,” Joel Hewitt, Vice President of Sales, relayed.

Shipments of the variety are expected to continue only through April, giving grocers a limited window to make sure their shoppers get a crack at the flavorful new apple.

“Retailers have a golden opportunity to feature Sunrise Magic in their produce departments while supplies last. The medium to large fruit sizing is perfect for bulk or 3 lb poly bag offerings. Our supply this season is limited—so don’t miss out on this window of opportunity to share one of the newest and tastiest apple innovations with your customers,” said Hewitt. “Retailers can elevate apple offerings and satisfy their customers with the premium eating experience of Sunrise Magic apples—just give us a call, and we can make sure you don’t miss out!”

Don’t let the sun go down on the opportunity to share this premium variety with consumers; reach out to a CMI rep today!