Giumarra Sublicenses DulceVida-Brand Stone Fruit to Homegrown Organic Farms
LOS ANGELES, CA - Giumarra has made a sublicense agreement with Homegrown Organic Farms to grow and distribute the company’s recently-announced DulceVida proprietary line of stone fruit.
“We are thrilled to have access to the DulceVida proprietary program for our organic customers and work with Giumarra to bring more of these extraordinary varieties to consumers,” says Scott Mabs, CEO of Homegrown Organic Farms.
In a follow-up to our previous story, these varieties will be exclusively grown and marketed by Homegrown Organic Farms. The San Joaquin Valley-based grower will have access to all Nature’s Partner DulceVida stone fruit varieties. All DulceVida conventional production under the sublicense will be distributed by Giumarra.
“Homegrown’s organic supply of DulceVida stone fruit will naturally complement Giumarra’s DulceVida conventional tree-ripe program,” says Jeannine Martin, Director of Sales for Giumarra Reedley. “In our planning for retail and customer expectations, we recognized the organic piece as a key part of servicing retail markets. We are proud to work with such a well-respected company as Homegrown Organic Farms.”
Homegrown expects its first commercial crop of organic DulceVida varieties to be harvested in 2016.
