Procacci Brothers Joins Eat Brighter! Campaign
PHILADELPHIA, PA - Procacci Brothers Sales Corporation is the latest company to join the ‘Eat Brighter!’ initiative, the joint partnership between the PMA and Sesame Workshop. Sesame Street characters will appear on Procacci Brothers’ most popular tomato products, including Santa Sweets Authentic Grape tomatoes (organic and conventional) and UglyRipe Heirloom tomatoes, according to a press release. The new packaging will debut within the coming weeks.
“We’re thrilled to have the opportunity to feature Elmo, Big Bird, and their Sesame Street friends on our products,” said 
Rick Feighery, Vice President of Sales. “Sesame Street continues to resonate as strongly as ever with children. We’re looking forward to working with our retail partners to use the program to work more fruits and vegetables into children’s diets.”
Frank Paone, Director of Marketing, echoed this statement, noting, “This great partnership has the potential to make eating healthy fruits and veggies more fun for kids, which will in turn establish the healthy and nutritional diets that kids need, especially during their crucial developmental periods.”
Childhood obesity was identified as the number one children’s health concern by parents across the United States, according to the National Poll on Children’s Health conducted by the University of Michigan’s C.S. Mott Children’s Hospital. Over the last three decades, the childhood obesity rate has tripled.
“Kids are conditioned to think that fruits and veggies are healthy and to them healthy often means bland or bad tasting,” continued Paone. “The Sesame characters will provide an opportunity for suppliers like us to reach kids and open their eyes to the reality that fruits and veggies can be just as tasty as other snacks.”
It’s great to see companies like Procacci Brothers take the initiative to help increase produce consumption among kids. With this latest marketing push, we, as an industry, can help make a greater impact in the lives of children.
