Produce for Kids® and Meijer Celebrate Family Meals Month with In-Store Campaign
GRAND RAPIDS, MI – Produce for Kids® is rejoining Meijer to raise funds to bring the Jump with Jill nutrition education program to schools within the retailer's footprint.
“Research has proven that families that eat together have kids who fare better in many measures, including mental health and well-being,” said Trish James, Vice President of Produce for Kids. “In our efforts to create a healthier generation, we must recognize the importance of the family meal and the impact it has on our future generation.”
The campaign takes place during National Family Meals Month. In-store signage showcasing the #PowerYourFamilyMeal messaging and housing recipe card takeaways will be displayed in Meijer produce departments and will list all partnering produce companies, according to a press release. Its website features more than 350 registered dietitian-approved and family-tested recipes, meal planning tools, grocery store-specific campaign details, and healthy tips from real parents.
During the Family Meals Month celebration, Meijer shoppers will use the official home delivery partner of Meijer, Shipt, which can find campaign produce sponsors in a dedicated in-app category.
“At Meijer, we know Family Meals Month is the perfect opportunity to spread the value of this activity with our shoppers,” said Tina Miller, MS RD Meijer Healthy Living Advisor. “We are proud to partner with Produce for Kids on an effort that encourages the consumption of fresh fruits and vegetables and supports our local school nutrition efforts through Jump with Jill.”
Through its partnership with Produce for Kids, Meijer and partners have raised more than $1.2 million to benefit children's charities and have supported the implementation of 125 Jump with Jill rock ‘n roll nutrition shows at schools in Michigan, Ohio, Illinois, Wisconsin, Indiana, and Kentucky. A complete listing of events can be found at jumpwithjill/tour.