Red Blossom Strawberries: Peak Berry Season

May. 17, 2011

Red Blossom Sales has kicked off peak berry season with an intensified commitment to investing in
quality.

Two new managers, Ruben Trevino and Greg Phalen will add greater expertise and geographic
coverage to the Red Blossom production team --especially in the management of quality control,
food safety and cultural practices. "Greater depth in the field will allow us to work more effectively
on providing the best customer service with more frequent field updates, quality control checks and
production forecasting."

Red Blossom has deepened their commitment to providing enhanced customer service from the
sales office as well. During peak strawberry season, the sales office hours will extend to at least
6 pm, 6 days a week. An expanding Red Blossom truck fleet will enable Red Blossom sales staff
to bring greater value to their customers' purchases with streamlined buying and faster, on-time
deliveries using Red Blossom trucks. Due to customer demand, Red Blossom has increased their
transport capability from five to six, Red Blossom, air ride trucks.

Most importantly, Red Blossom continues to devote their product focus to flavorful varieties that
consumers request. The Albion strawberry is a day-neutral variety with a consistently conical shape,
mouth-watering flavor and bright red color. "The Albion variety has great weather tolerance and is
less prone to production gaps in the summer season, producing late into the fall."Red Blossom's 2011
spring and summer acreage is dedicated to over 85% Albion, which is aproven consumer, and retailer
favorite, with its sweet, aromatic flavor and bright, red appeal.