Avocados from Mexico Introduces its Fall Football Promotions
DALLAS, TX - Avocados from Mexico (AFM) has announced its new fall season promotions, this time for both the general and Hispanic markets. In addition to working with partners like Coca-Cola® and RO*TEL®, AFM will be focusing on Fiestas Patrias celebrations and the tradition of tailgating with guacamole-focused campaigns designed to drive consumption of Mexican avocados.
“Whether it’s a touchdown or a special holiday, our Fall campaigns focus on the foods we love to share when we’re celebrating with family and friends,” said Alvaro Luque, Avocados from Mexico President. “Big-name partnerships, creative displays, consumer incentives and retail contests, as well as event and ad support will help increase sales of the always in season Avocados From Mexico during this crucial period.”
AFM’s Fall programs include:
Fiestas Patrias Guacamoments
Coinciding with Fiestas Patrias and Hispanic Heritage Month, AFM and Coca-Cola® will provide Hispanic shoppers meal solutions at a great value to make the holiday celebration special with family and friends. According to AFM, this program is aimed at the Nueva Latina and making authentic and fun guacamoments. The promotion will run from August 30 through September 26 and will include both consumer savings and a variety of Spanish and English lead bilingual POS materials.
Tastiest Tailgate
Next, from September 15 through October 31, AFM and national partner RO*TEL® will get consumers excited about football season with the Tastiest Tailgate promotion. Centered around the quick and delicious Rockin’ Guac recipe prepared with Avocados From Mexico and RO*TEL® Original Diced Tomatoes & Green Chilies this promotion utilizes the trendy “Speed Scratch” method. The success of this campaign last year proves that consumers can’t get enough of the convenience, freshness and homemade quality of Rockin’ Guac.
This campaign also provides the opportunity for retailers to win big prizes for creativity in the Tastiest Tailgate display contest. The Tastiest Tailgate chosen will be featured on an electronic billboard in Times Square, New York City and will go on the road with the Tailgate Tour visiting six college football tailgate events.
To learn more about these and other marketing and promotional activities, visit the Avocados from Mexico Facebook page or AvocadosFromMexico.com.
