Bee Sweet Citrus Kicking Off Domestic Season with #EatMoreCitrus Campaign Extension
FOWLER, CA - Fall is near, and the autumn signals the beginning of Bee Sweet’s domestic season, along with the arrival of popular specialty varieties for California’s citrus industry. This year, the Bee Sweet marketing team has decided to kick off the season with an extension of their #EatMoreCitrus campaign.
“When consumers go to the grocery store, we want to make sure that they have all the information necessary to buy the citrus they love,” said Director of Communications Monique Bienvenue, according to a press release. “That’s why our marketing team has decided to kick off our domestic season with an extension of our #EatMoreCitrus campaign; highlighting information specific to our specialty varieties.”
Specialty citrus refers to specific varieties that are not readily available year-round. Cara Caras, Blood Oranges, Pummelos, Melo Golds, Grapefruit, Gold Nugget Mandarins, Minneolas, and Meyer Lemons are just some of the varieties that Bee Sweet provides to its consumers during its domestic season. In addition to their unique taste, specialty citrus also offers a plethora of health benefits.
“Specialty citrus is a growing phenomenon in the food industry because we’re constantly learning of its unique characteristics, and all the ways it can be incorporated into meals,” continued Bienvenue. “We want to make sure that consumers have the knowledge they need to make decisions that cater to their specific health and culinary preferences.”
With a growing focus on consumer health and wellness, Bee Sweet’s marketing team will share variety specific recipes and health-tips to encourage consumers to be more creative with citrus in the kitchen. Throughout the duration of the 2017-2018 domestic season, Bee Sweet’s marketing team will focus on educating consumers on the unique attributes of specialty varieties. Each month will highlight a different variety, and several contests will be held through Bee Sweet’s social media platforms that will give consumers the opportunity to win prizes.
Specialty varietals are prominent during the months of October through April. For a complete list of varieties and their availability, please visit Bee Sweet’s website at http://www.beesweetcitrus.com/variety-availability/.
