LOS ANGELES, CA - The much-anticipated kick off to the official Vidalia® onion season is fast-approaching, and Giumarra Southeast is looking to promotable volumes of the summertime favorite.

“Growing conditions in south Georgia have led to a favorable outlook for this year’s crop,” says Stu Monaghan, Division Manager of Giumarra Southeast. “We expect the harvest to be of outstanding quality, with promotable volumes right from the start. Sizes appear to have an ideal mix of colossal, jumbo, and medium.”

The Vidalia® Onion Committee announced an Apr. 12 start date, and Giumarra will be offering the product under the Nature’s Partner brand. Shipments will begin the third week of April and continue through the end of July, according to a press release.

“The Vidalia brand is a known driver in the onion category,” says Kristina Lorusso, Midwest Region Business Manager for Giumarra. “Our goal is to partner with retailers all over the country who want to take their onion sales to the next level. We are prepared to support promotions with creative marketing strategies, such as demos, in-store grower events, and sales contests.”

Described as having a mild, sweet flavor profile and crisp texture, Vidalias are a popular pick for a wide array of dishes and culinary uses. While it is a prime summertime produce selection, Giumarra said that its domestic Vidalia onion season is complemented by Peruvian and Mexican sweet onions for a fully-rounded, 12-month supply.

Giumarra is offering the onions in partnership with G&R Farms of Glennville, Georgia, available in both mesh bags and bulk bins to support a wide variety of merchandising strategies.

Giumarra Companies