Lidl Sets Date for U.S. Debut
NEW YORK CITY, NY - After much ado, a release date for the first Lidl US locations has been announced. Come June 15, there will be another retailer opting to provide affordable fresh produce and groceries to consumers, as revealed in a New York meeting yesterday.
Virginia, North Carolina, and South Carolina are expected to see the first 20 sets of doors open as one of Germany’s largest retailers makes the trek across the pond, according to the Virginia Pilot. Amongst the premier locations are Virginia Beach, Chesapeake, Norfolk, Hampton, and Newport News.
While the report does note the specific date of the launch, it said that the retailer is still keeping its lips sealed on which of these stores will welcome shoppers on that day.
Even having this much, however, is a stride in knowing what the retailer has up its sleeve. Lidl’s stateside operators have been careful to dole out details before making its debut, leaving something of an anticipated audience in the industry as more information comes to light. The last report of when it might launch broke in February, when Lidl announced it would begin opening stores this summer.
While there is a concentration on the East Coast market, the German-born chain has also shopped in Texas as it looks to have 100 stores serving Americans by 2018.
AndNowUKnow will continue to keep the industry in the loop as more becomes known of this and other developing stories in the buy-side.