Taylor Farms Snack Pack Line Wins Best Snackable Product Award for CPMA 2024; Amanda Knauff and Brian Modena Discuss
SALINAS, CA - You can put all the care, time, and data in the world toward your latest launch, but nothing is a sure thing once it's outside the confines of your company. It is especially gratifying, then, when that launch stands out among hundreds.
Such is the grand beginning for Taylor Farms’ new Snack Packs line, which walked away with the Best Snackable Product Award for CPMA 2024 before the ribbon was even cut.
“We are thrilled for Snack Packs to have won this award,” said Amanda Knauff, Vice President of Sales–Canada/Northeast U.S. “Consumers are more often eating smaller meals throughout the day instead of the traditional meal occasions, so we wanted to offer a healthy solution to support their on-the-go lifestyles.”
Launched in six flavors to start with a soft rollout in February 2024, Amanda explained that there is already a lot of interest on top of the warm reception at the show.
“Dill Pickle flavor profile in particular is really sought after in Canada,” Amanda said when trying to pick a favorite. “But all are really great options to reach any consumer to hit their health goals.”
In addition to the Dill Pickle Snack Pack, other flavors include: Almonds and Cheese; Apples and Cheese; Snap Peas and Dip; Veggies and Dip; and Roasted Red Pepper Hummus.
Brian Modena, Director of Product Management, had a strong hand in the line’s development and gave a bit more insight while teasing more on the horizon.
“By working closely with our suppliers and retail partners, we’re bringing new flavors to the healthy snacking category,” Brian said. “We look forward to continuing innovating with new fresh snacking concepts for the Canadian marketplace.”
Additionally, the product line seeks to offer retailers a solution for any strain felt on in-store programs.
“Shifts in labor at retail have created demand for fresh-cut, value-add, and salad bar support that Taylor Farms is answering,” Amanda said. “We are happy to help assist in all areas of retail with the new Snack Packs line.”
Congratulations to the Taylor Farms team on this latest accolade!
