United Fresh Unveils New Logo and Website
WASHINGTON, D.C. – The United Fresh Produce Association has unveiled a new logo and redesigned website.
“January is symbolically a time for fresh starts,” said United Fresh President & CEO Tom Stenzel. “As we move into the New Year, this transition comes with a new look for our association and a new user-friendly website designed to align with our mission of providing the resources and expertise companies need to succeed.”
According to a press release, the new brand aims to elevate the Association’s mission to build a stronger connection across the United Fresh supply chain that encompasses grower-shippers, fresh-cut processors, wholesaler-distributors, retail-foodservice operators, floral and industry service providers.
For the logo, the Association says that the modern elements like the halos represent those new connections, and the traditional type treatment represents the United Fresh’s history of over a century of dedication to the produce industry.
The website carries over the new designs from the logo while offering streamlined navigation, improved user functionality, enhanced search features and a robust publications library.
