Aldi Looks to Expand Fresh Produce and Online Offerings
BATAVIA, IL - Aldi US has announced that it’s extending its reach with more offerings in fresh produce, organics, and bolstering its online fresh resources.
“At Aldi, we want our customers to know we are dedicated to making living healthier not only attainable, but affordable, too,” said Aldi's Director of Marketing, Liz Ruggles. “In addition to providing high-quality groceries at the lowest possible prices, we developed these new resources to help our shoppers achieve their goals in health and wellness.”
The additions launch this month and are slated to continue through March, according to a press release, with fresh produce expansions including:
- Organic bananas
- Organic apples
- Organic tomatoes
- Organic avocados
- Organic salad mixes
The company offering customers fresh online resources at ALDI.us/hellohealthy to help them say “hello, healthy” in the New Year, visitors can find new resources each week, including weekly meal plans, new recipes, and more for multiple eating styles.
“It’s the time of year when everyone is thinking about making a fresh start and resolving to eat better, and I’m so excited that Aldi is offering these resources to help introduce better-for-you foods, whether it’s a new fruit or vegetable, or a smarter way of preparing a favorite recipe,” said Sally Kuzemchak, Registered Dietitian, Author and Aldi Advisory Council Member. “And, many people don’t realize that Aldi carries several dietitian-recommended products–at a fraction of the cost compared to other grocery retailers.”
This change includes a number of modifications to be a healthier food provider, such as removal of added MSG, certified synthetic colors, and other additives, and new product lines.
Aldi operates more than 1,600 stores in 35 states, serving more than 36 million customers each month.