HOUSTON, TX – Amazon looks to be taking heed of analysts’ warning that the retail giant will need to bolster its fresh distribution power. The company has announced it will open a more than 100,000-square-foot warehouse space in Houston, Texas, under its AmazonFresh branch.

According to a report from Realty News Report, AmazonFresh has selected Fallbrook Pines Business Park near the intersection of Beltway 8 and Highway 249 in northwest Houston as the location for the massive new facility. The source notes the facility will likely enforce Amazon’s fresh food delivery capabilities throughout the city.

At the end of last month, AndNowUKnow reported on experts’ rumblings that Amazon’s warehouse space for fresh distribution is not where it needs to be to compete with other major retailers. Analyst firm MWPVL International Inc. noted that Amazon has a little over 3 million-square-feet of U.S. warehousing dedicated to its existing AmazonFresh and Prime Pantry grocery programs, a fraction of long-standing brick & mortars like Walmart.

This is part of several moves by Amazon to double down on its presence in the Houston area. The company has also built two 1 million-square-foot warehouses that will focus on housing goods, one in Humble and one in Katy. According to Chron.com, each warehouse will store millions of items and significantly boost availability of two-day delivery in southeast Texas.

What market will Amazon choose next in its mission to expanding its fresh distribution capabilities? AndNowUKnow will continue to report.

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