Food Lion Launches New Brand Strategy
Food Lion has listened to its customers' feedback and has launched its new brand strategy in 268 stores in Virginia, West Virginia and North Carolina. These markets are the first places where the new strategy is being revealed. Food Lion kicked off its grand opening festivities by offering the first 200 customers at each location a bag of free groceries. The company also plans to commemorate the occasion with a $50,000 donation in store brand food products to local charities. Food Lion's new strategy presents customers with lower prices on 6,000 items storewide as well as access to lower priced quality store brand products. President Cathy Green Burns, states, "We invite customers to visit their local Food Lion, where they will experience firsthand the enhancements we have made in our stores." Ms. Burns, continues, "As part of our new strategy, we are committed to being recognized as a price leader, making our stores easier to shop, offering the greatest value in store brands and providing fresh produce. We believe our new brand strategy enables us to better serve our customers in these markets."