ANAHEIM, CA - Starting February 10, Frieda's Branded Produce is preparing to ring in the Year of the Dragon. The provider will feature Honey Dragons® and Snow Dragons®, looking forward to a full year of dragon fruit success.

“Our dragon fruit collection is more than just colorful and delicious,” said Alex Jackson, Vice President of Sales and Procurement at Frieda’s Branded Produce. “It also has a proven track record of increasing sales in the tropical category while increasing margins.”

Frieda's is fully committed to assisting retailers in showcasing its impressive dragon fruit collection, strategy, and marketing campaign. The company provides a well-rounded menu of marketing support, such as consumer-friendly point-of-sale displays, approachable packaging, and a complete set of downloadable digital assets.

From the refreshing Snow Dragons to the sweet Honey Dragons, Frieda’s takes pride in presenting retailers with a year-round, multi-variety program from several countries, a press release noted.

Symbolizing power, nobility, luck, and success, Frieda’s is inspired to carry along these powerful meanings for 2024 alongside their partners and retailers for a prosperous new year.

“Dragon fruit won’t be the only star of our Lunar New Year offerings,” mentioned Jackson. “Golden citrus takes its place in the spotlight during this auspicious season. Its round shapes and gold hues are believed to bring luck, fullness, and wealth. Stock up on other Lunar New Year favorites, such as our delightful Popjoys® kumquats, Buddha’s Hand, Mandarinquats, and an array of other lucky citrus.

Reach out to the sales team at Frieda’s Branded Produce and ensure that you're fully prepared to dazzle your shoppers with an extraordinary dragon fruit collection and a host of other delightful options.

Cheers to the new year!