REHOBOTH BEACH, DE - Word has reached us that Grocery Outlet is breaking new ground physically as well as in its statewide footprint. The banner will make its debut in Delaware with its first store in the state due this week as it continues to expand eastward.

Opening on April 4, the store is at the state’s Rehoboth Beach.

Perhaps even more notably than the milestone itself is the excitement that looks to be bubbling ahead of the opening. Local news source delaware online reported the news with an exciting list of what is yet known about Grocery Outlet and what locals might expect from the new banner.

The included what differentiated Grocery Outlet from conventional supermarkets—namely it’s being independently operated as well as its model for finding deals on grocery overstock, particularly on specialty and name-brand items.

The Rehoboth Beach location is operated by Bridgette Jarrett, who said in a statement that she is "beyond excited" to open the Rehoboth Beach store, according to the source.

Additional pertinent information for its readers included Grocery Outlet’s standing against similar discounters, citing a customer survey conducted by mystery-shopper company Market Force Information this year listed it as the grocery store that offers the second highest perceived value for your money.

Though the chain began on the West Coast, it has more recently been expanding rapidly in the Mid-Atlantic. AndNowUKnow will continue to follow this and other retail strategies as they unfold.