BENTONVILLE, AR - Software engineer Kevin Systrom is best known as the social media visionary who co-founded Instagram with his partner Mike Krieger, but now he'll have a new title to affix to business cards and nameplates: member of the Board of Directors for Wal-Mart. What exactly though is a social media guru like Systrom doing at Wal-Mart?

The answer lies in the increasing effort of retailers to connect with customers through online media. The tech savvy, smartphone-wielding members of Generation Y are entering their prime earning years, and many of these consumers demand their retailer of choice have an online presence that goes beyond a simple website. Wal-Mart is hoping that Systrom, who will also be serving on the company's Technology and eCommerce Committee and its Compensation, Nominating and Governance Committee (CNGC), can give it a leg up on the competition in this regard.

“Kevin’s entrepreneurial background and his technical and digital expertise will be invaluable as we further connect with customers and deploy new capabilities through e-commerce and mobile channels,” said Wal-Mart Chairman Rob Walton. “Wal-Mart is investing in e-commerce capabilities through talent, technology and fulfillment. Kevin’s passion and deep knowledge of social media align with our focus to engage customers through our digital and physical channels.”

For his part, Systrom shared his excitement for joining the Wal-Mart team and having an immediate effect on its ongoing operations.

“Wal-Mart has had a profound impact as a global leader in retail,” Systrom shared in a press release. “It’s an honor to join the Wal-Mart Board and have an opportunity to help provide more convenient and flexible ways for people to shop.”

With his appointment, Systrom became the 15th member of Wal-Mart's Board of Directors. He holds a B.S. in Management Science and Engineering from Stanford University and was recently named one of Fortune's 40-under-40 and TIME’s 100 Most Influential People.

Congratulations on your new position, Systrom! I'll be looking forward to reading more about your work with Wal-Mart as we move forward.  

Wal-Mart