J&J Family of Farms SVP of Marketing and Strategy Chris Coffman Discusses Florida Weather and Crops
LOXAHATCHEE, FL - With winter fully arrived, and a string of cold weather systems and effects sweeping the nation, the world seems to be at the whim of Mother Nature. However, while consumers may be frowning at recent weather reports, J&J Family of Farms is praising Florida weather as ideal for growing conditions.
As Senior Vice President of Marketing and Strategy Chris Coffman recently told me, the company is a little over a month into its current season and expects to harvest late into May.
“We are growing green bell peppers, field-grown red and yellow bell peppers, cucumbers, summer squash, green beans, specialty peppers, and eggplant,” Chris tells me of the company’s current produce lineup.
Chris says that the colder weather in Florida has equated to great weather for growing. This has been reflected in excellent yields and quality for the J&J Family of Farms crop, with all harvest projections on time.
“The current market is low on most categories due to the high yields from the fantastic growing weather. In a longer term view, we expect continued good crops and ample plantings throughout Florida in the spring,” Chris says. “Promotable volumes will continue to be available in the next few months as they are right now. We see customer promotional activity increasing on our items in January and February.”
For the rest of the season, Chris says that the company expects the market to remain steady and competitive as produce is packaged and shipped to consumers. J&J Family of Farms’ own fresh offerings have reflected this as well, with a better overall year thus far than last.
“Our quality and volume are excellent, and we have a beautiful crop with exceptional yields to support promotions and features in each category,” Chris continues. “Last year was an El Nino weather pattern year, which saw more rain and wind that impacted yields significantly.”
As J&J Family of Farms continues to move through its season, and Florida winter weather continues to shift, stay with AndNowUKnow for all significant updates.
