BOISE, ID – Tapping in on the rising e-commerce trend, and consumer demand for easily accessible groceries, Safeway has announced the launch of a pilot grocery delivery program in Denver, CO.

“We had more requests for home delivery in Denver than any other city Safeway serves,” Denver Division President Todd Broderick said in a statement to the Denver Post. 

Consumers in the metro Denver area can now log onto the Safeway website, owned by parent company Albertsons, to fill their grocery carts with their favorite produce items to receive their order within a one, two, or four-hour timeframe.

“The plan is to expand to other parts of Colorado, but this is our first go of it here,” Safeway's Director of Public Affairs, Kris Staaf stated. “We’ve had the service in other markets like California, Washington and Oregon, and it’s been tremendously successful.”

Although the serviceable Colorado areas currently includes the following list, Safeway said that its sights are set even further to match the expansion of its e-commerce services in other state markets as well:

• Denver
• Lone Tree
• Boulder
• Aurora
• Thornton
• Northglenn
• Westminster
• Broomfield
• Lafayette
• Arvada
• Wheat Ridge
• Lakewood
• Littleton
• Englewood
• Centennial
• Highlands Ranch

Safeway has enlisted the aid of a dozen new delivery trucks to safely ensure consumers receive their orders. The fleet of wheels are equipped with multiple temperature zones so fresh vegetables can stay perfectly preserved on their way to the dinner table.

“E-commerce is big business,” Staaf continued. “To be able to offer this to our customers in the Denver metro area is really exciting.” 

As more companies tap in on the rising e-commerce segment, and develop innovative ways to push fresh vegetables even further into consumer hands, AndNowUKnow will keep you up-to-the-minute with the latest news.

Safeway Albertsons