United Supermarkets Launches New Websites for Its Big Four
United Supermarkets has a new look on not one, but four different fronts. The company has reconfigured the online experience for its guests with the launch of brand new websites for each of its major store banners. Each of the four banners, United Supermarkets at unitedsupermarkets.com, Market Street at marketstreetunited.com, Amigos at amigosunited.com ,as well as the corporate website unitedtexas.com, will offer improved navigation and a more user-friendly layout. The sites will offer new formats featuring larger, easier-to-read weekly ads, a simplified store locator, an expanded selection of recipes and in-store menus, as well as the ability to schedule and pay for cooking school classes and dietitian store tours.
The company is continuing with its health and wellness commitment by also offering new meal plans focusing on heart health, diabetes management, gluten-free diet, and weight loss, according to a press release.
Each website speaks to guests in a way that identifies what is unique to each store brand. For example, the Amigos website highlights authentic ethnic food items available in the store, and the Market Street website contains features appealing to foodies and cooking enthusiasts.
“The website redesign is part of United Supermarket’s desire to make life easier for our busy guests,” said Monica Schierbaum, director of marketing for United Supermarkets, LLC. “As technology improves, so do our guests’ needs, so we strive to offer the most convenient shopping experience possible, not just in-store, but online as well.”