ROCHESTER, NY – As trends shift and flourish amongst consumers in the buy-side segment, Wegmans is looking to make a lasting impression on its shelves. The company announced yesterday that it would be cutting prices for a wide variety of items in its stores, based on demand.

“We offer the lowest prices in the market on items families use most, so they don’t have to run around town to find the best value,” stated President Colleen Wegman, according to WTVR.com. “2016 has been a challenging year of deflation for our entire industry, lowering the costs and retails for staples like eggs and ground beef.” 

With consumers growing interest in organics, the company has peppered the list with a healthy smattering of fresh produce. According to the Wegmans website, consumers will now be able to purchase the following fresh and value-added fruit and veggies at a lower price: 

• Triple Washed Baby Arugula, 5 oz
• Triple Washed Baby Spinach, 11 oz
• Triple Washed Spring Mix, 16 oz
• Fresh Italian Blend Salad, 8 oz
• Fresh Garden Salad, 16 oz
• Organic bananas
• Broccoli
• Seeded cucumbers
• Grape tomatoes, 1 pt
• Asparagus bunches

This investment by Wegmans into lower prices expands over more than 40 products. Each item was selected for being the most consistently meaningful to families who shop at the store.

The lowering of prices for products like organic almond milk and greek yogurt was specifically selected to “to keep current with the changing trends of what today’s families are buying most,” continued Wegmans. 

All products whose prices have been lowered are currently Wegmans brand, to allow the company more aggressive decisions with pricing. To view the whole list, click here. 

Will more buy-side chains be picking up this pricing trend? Keep your cursor over AndNowUKnow as we report.

Wegmans