For 50 years, specialty produce wholesaler Frieda’s Inc. has been famously innovating unusual and exotic fruits and vegetables in supermarket produce departments. If you like Kiwifruit, Elephant Garlic, Pine Nuts, Sunchokes®, Purple Potatoes or Habanero chiles, you can thank Frieda’s Inc. for its role in introducing them to the supermarket shelves.
Frieda Rapoport Caplan, 88, is the founder of Frieda’s Specialty Produce. She began the small company in 1962 on the Los Angeles Wholesale Produce Market (the first woman business owner there), where she quickly gained a reputation for being open to buy and sell unusual fruits and veggies.
Frieda is most known for introducing Kiwifruit to U.S. produce departments, but she and her company introduced many other produce specialties, from Spaghetti Squash to Asian Pears.
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Southern California Artichoke Festival
Maria's, Frieda's and Ralphs partner for Southern California Artichoke Festival - April 26 - May 6, 2012! Visit a participating Ralphs Grocery Store in Southern California to get these exclusive locally grown specialty artichoke varieties, brought to you by Frieda's and Baroda Farms. Then, stop by Maria's Italian Kitchen to taste Maria's world-famous Stuffed Artichokes! Visit www.friedas.com/Artichokes for participating locations, recipes and more!
Thanks for 50 years
Frieda's celebrates 50 years, April 2nd, 2012
Coconut: Frieda's Specialty Produce 101
http://www.friedas.com Frieda's Specialty Produce is passionate about changing the way America eats fruits and vegetables. Founded in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery stores and foodservice distributors throughout the U.S. and Canada. America has Frieda's to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Donut® Peaches, Sugar Snap Peas and Habanero Peppers and the innovations just keep coming. Learn more at http://www.friedas.com
Papaya: Frieda's Specialty Produce 101
http://www.friedas.com Frieda's Specialty Produce is passionate about changing the way America eats fruits and vegetables. Founded in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery stores and foodservice distributors throughout the U.S. and Canada. America has Friedaís to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Donut® Peaches, Sugar Snap Peas and Habanero Peppers and the innovations just keep coming. Learn more at http://www.friedas.com
Frieda's 50th Anniversary
http://www.friedas.com Frieda's Inc. celebrates 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda's has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic and many more. Learn more at http://www.friedas.com and http://whatsonkarensplate.blogspot.com
Kumquats: Frieda's Specialty Produce 101
http://www.friedas.com The Specialty Produce experts at Frieda's Inc. share their knowledge about Kumquats. Learn all about this unique citrus fruit and discover how to use Kumquats in recipes. Kumquats are one of the smallest citrus fruits and are entirely edible -- skin and all. The outside skin is soft and sweet and the inside flesh is tart and sour, so it's best to eat them all at once (in one bite), or chop or blend them into recipes. Frieda's Specialty Produce is passionate about changing the way America eats fruits and vegetables. Founded in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery stores and foodservice distributors throughout the U.S. and Canada. America has Friedaís to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Donut® Peaches, Sugar Snap Peas and Habanero Peppers and the innovations just keep coming. Learn more at http://www.friedas.com
Buddha's Hand: Frieda's Specialty Produce 101
http://www.friedas.com The Specialty Produce experts at Frieda's Inc. share their knowledge about Buddha's Hand, also known as Fingered Citron. Learn all about this wild and wonderful citrus fruit and discover how to use Buddha's Hands in recipes. Frieda's Specialty Produce is passionate about changing the way America eats. Founded in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery stores and foodservice distributors throughout the U.S. and Canada. America has Friedaís to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Donut® Peaches, Sugar Snap Peas and Habanero Peppers and the innovations just keep coming. Learn more at http://www.friedas.com
Cherimoya: Frieda's Specialty Produce 101
The Specialty Produce experts at Frieda's Inc. share their knowledge about Cherimoya fruits. Learn all about this amazing sub-tropical fruit and discover how to use Cherimoyas in recipes. Cherimoyas are also known as Custard Apples and originate in South America. Frieda's Specialty Produce is passionate about changing the way America eats. Founded in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery stores and foodservice distributors throughout the U.S. and Canada. America has Frieda's to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Donut(r) Peaches, Sugar Snap Peas and Habanero Peppers and the innovations just keep coming. Learn more at www.friedas.com
Cactus Pears: Frieda's Specialty Produce 101
http://www.friedas.com The Specialty Produce experts at Frieda's Inc. share their knowledge about Cactus Pears. Learn all about this edible cactus fruit and discover how to use Cactus Pears in recipes. Cactus Pears are also known as Prickly Pears or Tunas, and they are the fruit of the Nopal Cactus, native to Mexico and the Southwestern United States. Frieda's Specialty Produce is passionate about changing the way America eats. Founded in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery stores and foodservice distributors throughout the U.S. and Canada. America has Frieda's to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Donut(r) Peaches, Sugar Snap Peas and Habanero Peppers and the innovations just keep coming. Learn more at http://www.friedas.com
Jicama: Frieda's Specialty Produce 101
http://www.friedas.com The Specialty Produce experts at Frieda's Inc. share their knowledge about Jicama. Learn all about this healthy Mexican root vegetable and how to use fresh Jicama in recipes. Also known as a Mexican potato or a yam bean, Jicama is a favorite in Mexico and has become a favorite vegetable throughout Asia and is often substituted for fresh water chestnuts. The flesh is crunchy and juicy-crisp with a mild sweetness. Great in salads and as a healthy snack for kids. Does not turn brown from oxidation when sliced! Can be eaten raw or cooked. Perfect sliced into salads or grated into slaws. Dice into ceviches, stir-frys or sauces. Julienne into sticks. Perfect for veggie platters or dipped into dressings, salsa, guacamole or yogurt dips. (Recipe shown in video) Jicama-Carrot Salad 2 cups peeled, cubed Jicama 2 carrots shredded 1 stalk celery, sliced 1/2 cup crushed pineapple, drained (reserve juice) 3 Tbsp. coarsely chopped walnuts 2 Tbsp. raisins 1/3 cup mayonnaise or salad dressing In a salad bowl toss together the Jicama, shredded carrots, celery, drained pineapple, walnuts, and raisins. Stir together the mayonnaise and 2 tablespoons of the reserved pineapple juice. Spoon dressing over salad, tossing to coat well. Chill till serving time. Makes 5 servings. Find more great Jicama recipes at www.friedas.com Frieda's Specialty Produce is passionate about changing the way America eats. Founded in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery stores and foodservice distributors throughout the U.S. and Canada. America has Frieda's to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Donut® Peaches, Sugar Snap Peas and Habanero Peppers and the innovations just keep coming. Learn more at http://www.friedas.com
Bitter Melon: Frieda's Specialty Produce 101
http://www.friedas.com The Specialty Produce experts at Frieda's Inc. share their knowledge about Bitter Melon. Learn all about this uniquely healthy bitter-tasting gourd and discover how to use Bitter Melon in recipes. Bitter Melon is eaten all over the world as a medicinal food. It is believed to cleanse the blood and help with digestion. Many believe that Bitter Melon can actually lower your blood sugar. And studies are being done to investigate its cancer-fighting properties. A recent study showed that Bitter Melon extract killed breast cancer cells. In some countries, itís even sold as a supplement in capsule form. Bitter Melon is also known as Bitter Gourd, Balsalm Pear, Goya, Karela, Kavel, Ampalaya, Balsamino, Foo Qua, Fu Gwa, Ku Gua, Kho-Qua. Frieda's Specialty Produce is passionate about changing the way America eats. Founded in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery stores and foodservice distributors throughout the U.S. and Canada. America has Frieda's to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Donut® Peaches, Sugar Snap Peas and Habanero Peppers and the innovations just keep coming. Learn more at http://www.friedas.com
Blood Oranges: Frieda's Specialty Produce 101
http://www.friedas.com The Specialty Produce experts at Frieda's Inc. share their knowledge about Moro Blood Oranges. Learn all about Blood Oranges and discover how to use Blood Oranges to add color, variety and interest to a variety of recipes. Frieda's Specialty Produce is passionate about changing the way America eats. Founded in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery stores and foodservice distributors throughout the U.S. and Canada. America has Friedaís to thank for introductions to Kiwifruit, Shallots, Cherimoyas, DonutÆ Peaches, Sugar Snapô Peas and Habanero Peppers and the innovations just keep coming. Learn more at http://www.friedas.com
Kiwano Melon: Frieda's Specialty Produce 101
http://www.friedas.com The Specialty Produce experts at Frieda's Inc. share their knowledge about Kiwano Horned Melons. Learn all about these wild, spiky fruits and discover how to use Kiwanos to add color, flavor, variety and interest to a variety of recipes. Kiwanos® are also know as Horned Melons, Jelly Melons, African Horned Cucumbers or Blowfish Fruit. Frieda's Specialty Produce is passionate about changing the way America eats. Founded in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery stores and foodservice distributors throughout the U.S. and Canada. America has Friedaís to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Donut® Peaches, Sugar Snap Peas and Habanero Peppers and the innovations just keep coming. Learn more at http://www.friedas.com