LEAMINGTON, ON - When speaking to Amanda Armstrong about her winding career path, it’s as if every role has led her to her current post as Director of Marketing for Nature Fresh Farms®. It seems that produce acumen, category management, and product development experience combined with a healthy helping of creative innovation has proven to be a winning recipe since taking up the post last fall.

“Pursuing innovation, driving positive change, and looking for new ways of thinking sparks joy for me,” explains Amanda.

It is the ideal mindset for the rising brand, which has seen a complete overhaul of its appearance, as well as explosive growth of its portfolio in recent years, and is now poised for a new chapter in its burgeoning legacy.

“There are a lot of exciting things happening at Nature Fresh as we continue driving excellence by bringing thought leadership, creativity, and novel approaches to our partners while providing the best-tasting, quality produce I’ve personally ever had,” she shares.

It is a glowing compliment from Amanda, who, as a self-proclaimed foodie, has sampled food around the world. Prior to joining Nature Fresh, she held leadership, decision-making, and direction-driving roles at Loblaw Companies and Sobeys, as well as innovative companies like Rogers Communications and Insync.

“All of this experience has brought me here to head up marketing for Nature Fresh and help to drive growth alongside an outstanding leadership team,” Amanda shares. “I’ve been exposed to some of the best in the industry, yet I’m still learning so much from the team at Nature Fresh Farms and feel inspired every day by the passion, depth of knowledge, and humility of our Senior Vice President of Sales and Marketing, Matt Quiring.”

That deep understanding of where Nature Fresh came from, as well as where it is now, and—importantly for its customers—where it is headed, is a guiding light as Amanda helps continue to carve out what’s next for the greenhouse grower.

“At our core, we value our customers and partnerships as integral to our success. Trust in us fuels our commitment to continuously strive for excellence and innovation, grounded in growing for a kinder future. We stand firm in our dedication of delivering consistently high-quality, great-tasting, and sustainably grown greenhouse produce every single day," Amanda concludes.

You can meet Amanda and the Nature Fresh team in person for some of that exciting and innovative energy later this month in Vancouver. The team will be at CPMA 2024 at booth #823—be sure to swing by and meet this notable produce aficionado!