GRAND RAPIDS, MI – Meijer has been successful throughout the Midwest, but the company may be moving to diversify with a new store format under a new banner.

The 30,000-square-foot urban concept store will break ground on June 26, 2017, according to a company press release, with doors opening as early as fall of 2018. The release called Bridge Street Market “the first-of-its-kind in the region and a unique retail model intended to deliver a convenient, fresh neighborhood grocery option for those who live, work, and play in the area.”

Local news source MLive noted that the market will anchor an ambitious $60 million block-length development being executed through Meijer’s longtime contractor-partner Rockford Construction. The mixed-use development that the market will anchor, located in Grand Rapids, Michigan’s West Side neighborhood, will also feature apartments, a parking deck, and an office and retail building.

For more on this and other innovations in retail, including new store formats, new banners, and the moves of retailers vying for competitive market share, stay tuned to AndNowUKnow.

Meijer