NatureFresh™ Farms Launches OntarioRed™ Tomato Program
LEAMINGTON, ON – NatureFresh™ Farms is taking its locally grown tomato program to new heights with its new OntarioRed™ Tomato Program, growing consumer trust and working to deliver the best quality regardless of season.
“Customers want consistency in what they buy,” noted Peter Quiring, President, in a press release. “Our mobile Greenhouse Education Center is helping tell the story of how we grow our vegetables but that only goes so far. When it comes to quality & flavor, we are making huge strides in the market with our TOMZ™ and OhioRed™ Program. With our greenhouse grown tomatoes from Leamington, ON we needed to take the same approach with our new OntarioRed Program. Same grower, same farm, from a brand you can trust. As a result, it helps us to connect the dots for our customers that we are the grower.”
The OntarioRed Tomato Program will include three varieties—tomatoes on the vine, red beefsteak, and Roma varieties—available in a variety of pack formats to meet retailer demand.
“A grower knows his plants but knows his tomatoes even better. When you purchase an OntarioRed Tomato, it’s coming from the same grower every time. We guarantee it,” said OntarioRed Tomato Grower Isaac Braun—who oversees the various varieties involved in the program at NatureFresh.
The company’s press release noted that Braun is encouraged to see enthusiasm growing around supporting the Foodland Ontario theme.
“Foodland Ontario is an important promotional program that recognizes locally grown vegetables,” said Chris Veillon, Director of Marketing. “As a trusted fresh produce brand, growers like NatureFresh Farms can benefit from participating in Foodland Ontario programs that promote-Ontario grown tomatoes.”
NatureFresh Farms’ new OntarioRed Tomato Program will be featured at the upcoming CPMA Convention & Trade Show held in Toronto, Canada, May 10-11. The company invites all attendees to visit its booth #107.
For more on recent developments in the produce industry, stay tuned to AndNowUKnow.