Randy Riley to Headline 79th Annual Florida Fruit & Vegetable Association Convention



Randy Riley to Headline 79th Annual Florida Fruit & Vegetable Association Convention



BATAVIA, OH - Are you ready for the 79th Annual Florida Fruit & Vegetable Association (FFVA) Convention? The already highly anticipated event just got even more enticing as Randy Riley, Co-Owner of GoldenSun Insights, has been selected as the exclusive speaker.

Randy Riley, Co-Owner, GoldenSun Insights“This event brings together some of the brightest minds in our industry, and I am excited to share perceptions and strategies that can empower businesses to navigate the ever-changing retail and consumer landscape successfully,” said Riley. “It’s a fantastic opportunity to engage with fellow industry professionals and explore the future of our field together.”

Riley will be taking to the event in Naples, Florida, September 25–27, speaking among a crowd of industry leaders, growers, and professionals from around the country.

Dissecting retail trends and consumer behavior, Riley’s insights will serve as a roadmap for businesses to not only adapt but thrive in this ever-changing landscape, a press release explained.

The 79th Annual Florida Fruit & Vegetable Association Convention is hitting Naples, Florida, on September 25, and Co-Owner of GoldenSun Insights Randy Riley has been selected as the exclusive speaker

“Shifting retail strategies is a challenge that requires businesses to adapt and evolve,” said Riley. “As consumers grapple with so many choices at retail, it is imperative for businesses to adopt a strategy-centric approach, ensuring they can cater to the evolving needs and priorities of their customers. By embracing this approach, they will be positioned to thrive in the face of any future challenges that may arise.”

In addition to highlighting shifting consumer behaviors and a dynamic global landscape, this gathering will serve as a platform for industry leaders to explore innovative strategies and solutions, bringing together the leading voices in ag for thought-provoking conversations around top industry issues.

Riley will be dissecting retail trends as the show highlights shifting consumer behaviors in a dynamic global landscape

The goal of the insightful convention is to provide attendees with a transformative perspective on retail strategies and an in-depth exploration of shifting consumer dynamics within the produce industry. The annual event gives industry members and produce businesses the opportunity to stay ahead of the curve by efficiently adapting to changing market conditions.

We can’t wait to see what valuable insights Randy Riley will bring to light!

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GoldenSun Insights



Companies in this Story


GoldenSun Insights

Golden Sun Insights offers strategy and a broad range of marketing services to the fresh produce supply chain, from seed…


Florida Fruit & Vegetable Association

FFVA is an agricultural trade organization to enhance the business and competitive environment for producing and…