LOS ANGELES, CA - Roll Global is now The Wonderful Company, a rebranding that the company says aligns its brand with its long-standing passion for harvesting healthy and nutritious foods.

“At The Wonderful Company, we are totally integrated in our approach to farming and distribution — we grow our produce, then harvest, package and deliver to a store near you,” Stewart Resnick, Co-Owner and President of the newly-named The Wonderful Company, said, according to a press release. “We established this vertical structure to ensure that our quality standards are maintained at every step along the way from our orchards to your tables.”

The company which created brands such as Wonderful Pistachios & Almonds, Wonderful Halos, POM Wonderful, FIJI Water and Teleflora added that the new name and look is part of its growth and reflects that every year nearly half of American households purchase the company’s wholesome, delicious and delightful products “because they’re Wonderful!”

“Consumers know us from our iconic Super Bowl commercials and viral marketing campaigns,” Lynda Resnick, Co-Owner and Vice Chair, said in the release. “Now we want the world to know the company behind some of America’s healthiest and most popular brands.”

Products that will also undergo a fresh name are:

• Wonderful Pistachios & Almonds (formerly Paramount Farms)
• Wonderful Citrus (formerly Paramount Citrus)
• Wonderful Orchards (formerly Paramount Farming)

The Wonderful Company noted that it will be leveraging its rebranding to both unify its marketplace presence, as well as deepen its consumer connection. It will also continue its history of investing in its employees communities.

“Our company has always believed that success means doing well by doing good,” Resnick added. “That’s why we place such importance on our extensive community outreach programs, education and health initiatives and sustainability efforts. We are deeply committed to doing our part to build a better world and inspiring others to do the same.”

The Wonderful Company has given a total of $48.4 million to charities this year, including community development efforts, a new comprehensive employee health and wellness program, and educational initiatives. An additional $25 million has also been allocated toward the construction of a new campus for the charter school Wonderful College Prep Academy.