IRVING, TX (September 29, 2014) –

WHO: Tour de Fresh is a four-day cycling event that raises funds for the United Fresh Foundation’s Let’s Move Salad Bars to Schools (LMSBTS) campaign. The national Let’s Move Salad Bars to Schools campaign was founded by the Food Family Farming Foundation, National Fruit and Vegetable Alliance, United Fresh Produce Association Foundation and Whole Foods Market in support of First Lady Michelle Obama’s Let’s Move! Initiative.

WHAT: Participants have raised $78,000 to date; their goal is to raise $120,000 to purchase 40 new salad bars to donate to school districts across the country. Tour de Fresh needs your help in making the public aware of this cause and to raise the remaining $42,000 needed.

WHY: Today, more than 38 million of U.S. school-aged children are obese according to the Center for Disease Control and Prevention. The number of obese students has tripled since 1980.

WHEN: The ride is from October 13-16, 2014.

The total amount raised will go to United Fresh Foundation during the Official Finish Line Ceremony on October 16, at 12:00 pm.

WHERE: Anaheim Convention Center in Anaheim, CA.

HOW: Please sponsor a rider and make a monetary donation at www.tourdefresh.com/riders.

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About Tour de Fresh:

Tour de Fresh is the first collaborative fresh produce industry event that brings the most significant produce brands and influencers together for a four-day cycling event that raises funds for the United Fresh Foundation’s Let’s Move Salad Bars to MIDWEST Schools campaign and salad bars for schools in other key locations. The goal of Tour de Fresh and its participants is to raise $120,000 to privately finance 40 new salad bars in school districts across the country. At a cost of less than $3,000 per salad bar, sponsors and participants alike strongly believe that healthy eating opportunities should be available to all of our students! For more information about the inaugural event, please visit: www.tourdefresh.com.