FRIESLAND, WI - Alsum Farms & Produce Inc. has a new item in store for those attending Southeast Produce Council's (SEPC) Southern Innovations Symposium Bright Ideas Platform September 17-19, 2015. The company has announced it will introduce new Fast & Fresh! potatoes, a 12 oz package of microwave-ready russet potatoes, for the Bright Ideas Platform showcase for the best innovative ideas in produce. 

“The Microwave-Ready Russet Potatoes bring fresh, convenient potato solutions to the time-starved consumer,” says Heidi Alsum-Randall, National Sales and Marketing Manager of Alsum Farms & Produce. “Demanding lifestyles coupled with the desire for healthier meals make the Alsum 12 oz Microwave-Ready Russet Potatoes a convenient side dish for today’s busy consumers and millennial shoppers.”

Now available year-round, Alsum Farms & Produce’s Fast & Fresh! Potatoes are a 12 oz package of fresh baby russet potatoes that are triple-washed and ready to cook. The company says that these potatoes allow for today’s busy consumers to go from the microwave to their plate in 5 minutes or less. According to a press release, Fast & Fresh! potatoes are the perfect side dish that’s delicious, good-for-you and easy to serve with any meal.

These convenience packed potatoes are now available at select retail grocers alongside Alsum Farms & Produce full-line of conventional, organic and specialty potato offerings. Showcased in am eye-catching steamer package, the company says its new product capitalizes on the trust and expertise of the farmer, Larry Alsum, as well as protects the potatoes from light to prevent greening when on the store shelf or in the home cooks pantry.

Alsum Farms & Produce