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Dec. 21, 2011
Avocados from Mexico will be in plentiful supply this Winter with Mexico on schedule to ship over 680 million pounds of avocados into the U.S. during this 2011/2012 season. With avocado demand high, and new twists on the product’s use, the company is promoting the integration of the avocado into their marketing programs for retailers. Datamonitor reports more than 75 new products incorporating avocados have emerged in the past five years. APEAM Director of Marketing, Emiliano Escobedo states, “Avocados from Mexico’s increased volume availability, high quality and market support will translate to added confidence for retailers to promote during the fall and winter months."
The team at the fresh produce marketing company DMA Solutions, has published its list of 12 Marketing Musts for the industry. The list offers food for thought when planning for 2012, including strategies to accelerate marketing initiatives to further engage targeted consumers. The Twelve Marketing Musts list can be found on DMA’s blog, The Core. Check it out at www.thecore.dma-solutions.com.
Domex Superfresh Growers® demonstrated its commitment in the battle against cancer by making the mustache a sign of support. During November, the company participated in Movember, a male cancer awareness and fund raising campaign. Twenty-six Superfresh employees and vendors cultivated moustaches and with community support raised $3,775, a number matched by the Kershaw family, bringing the contribution total to $7,550. President Robert Kershaw states, "We were excited about this opportunity to make a difference and are very proud of our staff for getting involved in projects like this.”