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Jan. 09, 2012
Avocados From Mexico is kicking off the new year with the Guac Off Recipe Contest that asks contestants to submit an original recipe and an accompanying photograph of the guacamole dish. The company will select the top 10 qualified players to be posted on the Avocados from Mexico Page. Three grand prize winners will be chosen from the categories of Most Popular voted on by Facebook users, Best Recipe chosen by Chef Roberto Santibañez, and Most Creative selected by Avocados From Mexico. The multi-platform campaign will live on Facebook, as well as through in-store promotions and display contests. Emiliano Escobedo, marketing director for APEAM, states, “Guacamole is the No. 1 way of consuming avocados, especially during Super Bowl parties.” He continues, "We want to make sure that consumers continue to serve guacamole, but with creativity.”
As the Chinese New Year approaches, Jade Asian Greens is kicking off the holidays with products that provide taste, savings and good fortune. Consumers can peel away the lucky red sticker to reveal a range of fortunes and one of three lucky coupons presenting values such as 55 cents off, $1 off or buy one, get one free. The lucky purchase and coupons are available now until the end of January. The first and only packaged, washed and ready-to-use Asian vegetables can be found in the produce department, boasting Baby Bok Choy, Baby Shanghai Bok Choy, Gai Choy, Yu Choy, Gai Lan and Dau Miu.
The Giumarra Companies is announcing that, together with RD8 Fresh Produce from New Zealand, it will bring apricots and cherries to this season's fresh produce offerings. Due to the rich alluvial soils boasting rich, natural nourishment, the Central Otago region has the ideal growing conditions for the season's apricots and cherries. The climate is perfect for cultivating the fruit, with extremely cold winters and summers that promise a hot and dry environment. Craig Uchizono, Vice President Southern Hemisphere for the Giumarra Companies states, "We are confident in the superior quality of this fruit and think it will be perfect to complement our stone fruit from Chile."
