WATSONVILLE, CA – California Giant Berry Farms has deepened its commitment to being a leader in the fresh blueberry industry, with the promotion of 4 year company veteran Nader Musleh to Executive Director of the Blueberry Division. According to a press release, he will be taking on full responsibility for all of California Giant's non-strawberry operations, working closely with senior executives to develop company policies and growth strategies for the domestic and international berry markets.

“Nader has proven to be a leader in the development of the company’s blueberry program.  We understand this is a big move for him and his family and are very pleased he will take a larger leadership role within the company as we take this program to the next level”, said Bill Moncovich, President and CEO.

For his part, Nader said he was excited to assume his new position and get to work for the company.

“I will be moving my family here in January and even though it is a big change for all of us we are excited about the new opportunity ahead and I look forward to expanding our berry program,” he said.

Nader will assume his new role effective August 12th, 2014. According to a press release, his first task will be working on plans to expand the grower's geographical reach in order to increase California Giant's market share and ensure volume continues to meet growing sales needs. To do this he will be working with the existing Bush Berry sales team composed of Jerry Connery, Bush Berry Category Manager and Evan Pence, Blueberry Operations Manager for North America.

Congratulations on the promotion Nader! 

California Giant Berry Farms