Chelan Fresh's Mac Riggan Marks Return of Pear Pouch Bags
CHELAN, WA - With spring just a month away and consumers looking to stock up on delicious, nutritious, and convenient offerings, Chelan Fresh is bringing its pear pouch bags back by popular demand, to produce departments. Currently offering 3lb D’Anjou, 2lb Red Pears, 2lb Bosc, and 3lb Organic Bosc variety-specific pouches, this line gives that high-end touch to the competitive category at retail, as Director of Marketing Mac Riggan tells me.
“This latest packaging strategy better communicates the unique attributes of different varieties within the category while also supporting the consumer with pear education, tips, and usage ideas,” Mac says.
Included in the pouch bag’s messaging is the weight of the bag, the name of the fruit, a taste meter for each pear variety, the origin of the product, and hints of how to use the product for snacking and recipes.
“We believe that these pouch bags can help drive sales, create excitement within the pear destination in the produce department, and convert consumers from shoppers to buyers that much better,” Mac adds.
D’Anjou, Red Pears, Bosc, and Organic Bosc pear varieties are the perfect complement to the Chelan Fresh consumer's produce purchases. They ripen well once consumers get them home and are perfect for tossing in salads, desserts, and pairing with cheeses and wines. In addition, the high-impact graphics, clean presentation, and authentic feel also add to the pouch bag’s appeal and continued success.
This packaging line supports and brings differentiation to the wide variety of pears Chelan Fresh ships to continue to provide retailers with plenty of options to enhance the pear-lover’s shopping experience.