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Jan. 16, 2012
With the new brand "Fruits from Chile," the Chilean fruit industry will be promoting itself under a new image on the international market this year. The private-public collaboration responsible for creating the concept is led by the Chilean Fruit Exporters Association and ProChile. The brand, debuting February 8th at Fruit Logistica 2012, will help to highlight the benefits of the country, the product quality and the soul of its workers. Ronald Bown, Chairman of the Board of the Chilean Fruit Exporters Association, reflects that, “through this new branding image, Chile wants to enhance the characteristics that turned it into one of the largest suppliers of fresh fruit from the southern hemisphere and one of the main suppliers to the world. This is why during the first stage of our strategy; our objective is to launch the brand amongst importers, distributors and retail chains."
Peri & Sons Farms is welcoming Cindy Elrod into its sales team. In her position, Ms. Elrod will focus on cultivating new relationships directly with retailers and expanding the company’s Onions All Year® program. Jessica Peri, retail sales manager, states, “The experience she has in new-customer development and with introducing sweet-onion programs to retailers across the US and Canada, is just what we were looking for.” Ms. Peri, adds, “With Cindy’s knowledge about the domestic, sweet-onion category we are confident that we can finally realize the full potential for sales of our Sweetie Sweet® brand of Certified Sweet® onions.”
Mann Packing is welcoming a new team member to its sales staff in Canada. Ben Alviano will be joining the staff and will report to Greg Kurkjian, Vice President of Retail Sales for the company. The industry veteran joins the company as a national account manager. Mr. Alviano brings a wealth of experience from time spent at Weston Bakeries Limited, the Pepsi Bottling Group, Proctor & Gamble and Magna International. His responsibilities at Mann will include all retail grocery trade in Canada as well as the task of handling business for Costco in both the US and Canada. Elena Hernandez, Marketing & Communications Specialist for Mann Packing states, "Ben joins Mann with a well-rounded sales and marketing background – we are excited to welcome him to team Mann."
