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Sep. 11, 2011
What did the banana say to the budget? You don’t have a lot of appeal, but this campaign does! Chiquita Brands International is launching Chiquita Banana Smart Sweeps, a multimedia campaign that will provide an interactive website, resources, and outreach for schools, retailers, and the community. The purpose is to provide funds for pre-kindergarten through sixth grade educators, challenged by the steep budget cuts. The website hosts interactive games, new snack possibilities, and activities aimed at educating students on healthy living. Learn more at www.chiquita.com/bananabrain.
Reunited and it feels so good! Larry McDaniel, a former employee of Blue Book Services, Inc., or BBSI, is returning with the company to supervise the Lumber Ratings group. McDaniel, a veteran of the banking industry, says he had moments of nostalgia for Blue Book and is now thrilled to return. Larry McDaniel stated quote, “Blue Book has earned its reputation as the industry leader because of the knowledge and dedication of everyone who works there.”
Produce for Kids is getting the ball rolling for its annual “Eat Smart for a Great Start” campaign. Over a thousand grocery stores are participating in the Fall promotion. Twenty-three growers will contribute donations to PBS KIDS, based on produce sales. Through recipes, in-store demonstrations, online education, and games, to name a few, Produces for Kids hopes to inform families nationwide of healthy eating options. Executive Director Heidi McIntyre stated, “Eat Smart for a Great Start’ is how we help parents get into the mindset of preparing healthy meals for their families amidst busy schedules.”
