Driscoll's Names Soren Bjorn as New Chief Executive Officer; J. Miles Reiter Steps Down

Tuesday, Oct. 10th, 2023

by Jenna Plasterer

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WATSONVILLE, CA - As of January 2024, Driscoll’s will be welcoming a new Chief Executive Officer to the helm. The company has announced that current President of Driscoll’s of the Americas Soren Bjorn will be stepping into the role. He succeeds J. Miles Reiter, who has announced his plan to retire at the end of the year and become Executive Chairman.

Soren Bjorn, Incoming Chief Executive Officer, Driscoll's “I’m humbled that Miles, the Board, and the thousands of Driscoll’s team members around the world have entrusted me to guide the company into its future,” Bjorn said. “Miles’ legacy is the power and clarity of Driscoll’s mission, vision, and values. He has used them to guide every decision and action for the company. As the new steward of Driscoll’s, I fully commit to all our employees, partners, and customers that I will build upon his legacy and honor these same principles.”

Bjorn joined Driscoll’s in 2006 and has been involved in nearly every facet of the business over the past 17 years. As the former Senior Vice President of International Business and Global Technologies, he led business development in Europe, South America, and Australia, as well as global R&D and breeding. He became the leader of Driscoll’s business unit in North America in 2013 and was elevated to his current position as president of Driscoll’s of the Americas in 2017.

President of Driscoll’s of the Americas Soren Bjorn will be stepping into the role of Chief Executive Officer, succeeding J. Miles Reiter, who has announced plans to retire at the end of the year and become Executive Chairman

According to a press release, Bjorn’s priorities are to maintain the company’s thriving culture and continue accelerating its global growth. He will also guide the company’s efforts to implement new technologies that improve operational efficiencies and ensure the business remains resilient against industry-wide challenges such as climate change.

J. Miles Reiter, Retiring Chief Executive Officer and Incoming Executive Chairman, Driscoll’s “It’s now time for me to step aside as CEO,” Reiter commented. “Along with our Board of Directors, I have sought a new leader who is deeply committed to our values, our mission, and a future in which Driscoll’s becomes the world’s berry company, enriching the lives of everyone we touch. It is with great enthusiasm and confidence that we appoint Soren as the new CEO. His deep global knowledge of the berry business, powerful intellect, sound judgment, and contagious sense of humor make him uniquely qualified for this role.”