CHICAGO, IL - The good news is, if you aren’t prepared for 2024 yet, you still have a couple of weeks to get your ducks in a row. FoodMix Marketing Communications is also lending a helping hand by releasing its 2024 trend predictions to give retailers and foodservice operators an idea of what demand might look like in the year ahead.

"We live and breathe all things food and beverage, and it's these insights and observations that fuel our creative energy to tell our clients' stories in relevant, meaningful ways," says Dan O'Connell, Chief Executive Officer and Founder of FoodMix Marketing Communications. "With all of these exciting shifts throughout the industry, we're thrilled to kickstart 2024 and create Brand Love in powerful ways."

Utilizing over 30 years of industry experience, the company has predicted a host of trends, along with innovative strategies for brands to build brand equity with consumers, a press release explained.

• MSG is back! Expect to see more chefs proudly proclaim the use of MSG to add a surprising burst of savoriness to dishes
• Insects will creep onto more restaurant menus, thanks to the growing number of chefs who are replacing animal proteins with edible insects to fight against climate change and add unique flavors
• AI will take time to change the world. Think of Regenerative AI as a collaborative tool, not a replacement for human creativity
• Brands will continue to draft off pop culture
• Consumers will seek out interesting and exotic food and beverage options, such as kimchi, ube, halloumi, and Patsy (easy-to-eat hand pie from Michigan's Upper Peninsula)
• Americans will not eat less, but they may take more supplements
• The path food takes to the table will matter more than ever before. According to a survey from the Hartman Group, 69 percent of Gen Z consumers base their food and beverage purchases on environmental or social well-being issues
• Upcycled ingredients are working their way into more foods. Upcycled foods like cacao pulp for jams and jellies or bacon fat in biscuits are examples
• AI cannot predict the future

To read more about each of these emerging trends, click here.

AndNowUKnow will keep you in the loop with the latest trends as 2024 progresses.

FoodMix Marketing Communications