Green Giant Fresh, Market Source and West Pak

Aug. 21, 2011

Green Giant Fresh, the Only Fresh Produce Brand Featuring Box Tops for Education, is launching its Back to School campaign.
Shoppers can buy Iceberg lettuce, Romaine hearts, Mushrooms, Asparagus, Sweet Potatoes and Broccoli, clip the BoxTops Coupons, and earn cash for their local schools. CEO, Jamie Strachan, stated, “We are working closely with our retail customers to coordinate advertising and in-store merchandising around back to school. Green Giant Fresh will be communicating directly with over 80% of America’s K through 8 Schools to let millions of kids and moms know where they can buy our produce with BoxTops Coupons to earn money for their classrooms!"

Beer lovers... listen up! Here’s the secret to lime longevity! Market Source is introducing its new 4 pack of limes, called Beer Lime. The product comes packaged in plastic cartons that ensures a longer shelf life than their bulk or bagged counterparts. President, Sam Maglio, (Mal-eo) stated, “We never set out to create a package that made limes last longer; we just thought the box made from water bottle plastic had a lot of consumer appeal. After creating the package and having some samples sitting around our office, we realized we had created the perfect atmosphere for dramatically extending the average shelf life of limes for up to four weeks.” Quite the lucky accident!

Sweet, creamy avocados pretty much sell themselves, but they’re getting a new representative nevertheless. West Pak Avocado just hired Matt Smith as the company’s new Midwest Sales Representative. Mr. Smith’s new responsibilities include overseeing the company’s Just Ripe avocado ripening program as well as his general sales responsibilities. Vice President of Sales and Marketing, Doug Meyer, stated, “The addition of Matt in this newly established position will help us with customer relations and business development in the Midwest region.” Best of luck, Matt!