Misionero, DMA Solutions & TrueTrac

» Idaho Potato Commission, Sun Rich and United Fresh

Apr. 28, 2011

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Congratulations to Larry Olivo for becoming the latest hire at Misionero Vegetables. He will take on the newly created role of Regional Sales Manager. Mr. Olivo has more than 25 years of sales experience and will be responsible for building Misionero’s retail and foodservice business. VP of Sales and Marketing, Dan Canales, stated quote, “Larry’s sales experience and customer service skills make him an integral part of our strategic goals.” Good luck, Mr. Olivo!

DMA Solutions is hosting a contest at this year at United Fresh. The marketing firm is utilizing foursquare, a popular location-based social networking platform. Show attendees can download the foursquare app, connect with the contest and check in with The Core Blog throughout the week to win prizes. President Dan’l Mackey Almy stated quote “We are hosting this contest to give our peers the opportunity to experience first-hand how social media marketing vehicles work to connect.”

TrueTrac is releasing three new applications: HarvestTrac, AuditTrac and ItemTrac. HarvestTrac allows farmers to take harvest information and integrate it into their warehouse inventory system. AuditTrac is a food safety survey tool for mobile devices. ItemTrac is a consumer oriented item identification system that provides transparency for the consumer. General Manager Ray Connelly said, “We have built products that will help our customers receive a return on investment while our software can help them with upcoming regulatory needs with traceability and food safety.” Learn more at www.truetrac.com!

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