New York Apple Association Enlists Soccer Star Abby Wambach as Celebrity Ambassador
The New York Apple Association (NYAA) has recruited Rochester-native soccer star Abby Wambach as celebrity ambassador for New York state apples.
“Abby for Apples,” the association’s new campaign, will feature Wambach in television, radio, print and online advertisements, and on display signage for grocery, farm and green markets. She will also be highlighted on NYAA’s website www.nyapplecountry.com, and social media channels including Facebook, Twitter, YouTube and Flickr. NYAA’s advertisements appear across New York state and into New England, Pennsylvania and New Jersey, as well as in produce and retail industry media.
“Abby is everything we’d want in an Apple Ambassador – local roots that have grown into a worldwide following, not to mention setting a healthy example with her athletic lifestyle,” said NYAA President Jim Allen. “We’ll certainly get the attention of soccer moms and kids in the New York region, they just love her.”Wambach is among the most decorated U.S. woman soccer players in history. On June 21 she scored her 160th goal to become the world’s all-time top women’s scorer, surpassing former teammate Mia Hamm’s previous record.
“Growing up around a family-owned farm and garden store, Wambach Farms, fresh produce was a huge part of my childhood. Whether it was selling homegrown New York apples, or eating them, I learned how important it is to sustain a healthy diet – and as they say, ‘an apple a day, keeps the doctor away’,” said Wambach. “Being a New York native, I am excited to join the New York Apple Association to create more awareness that the best apples in the world come from New York orchards.”New York Apple Association
