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Dec. 21, 2011
Sakata Seed America is appointing Alecia Troy to the position of Senior Marketing Manager of Vegetables. Ms. Troy, with 24 years of communications and marketing in the industry, will have the role of leading all facets of vegetable marketing communications for Central and North America, as well as Mexico. She will be reporting to John Nelson Director of Sales and Marketing for Vegetables. Mr Nelson states, “In her role, Alecia will be responsible for developing marketing plans, managing our brands and increasing Sakata’s presence in both the commercial vegetable marketplace, as well as the home garden vegetable arena." He continues, "Alecia’s comprehensive understanding of marketing communications and the seed industry further strengthens our ability to meet the needs of our customers.”
San Miguel Produce, is debuting a few new innovations in its Cut n' Clean Greens product line. Two ready-to-cook, cooking greens kits, and a new varietal will be gracing holiday meals this season. Two of these new additions are the "Crazy ‘bout Collards Kit" containing washed and chopped collard greens and the "Comfort Greens Kit" containing a washed and chopped blend of collard, mustard and turnip greens, both in 24 ounce containers. San Miguel is also packaging a new variety of spinach for the line: Curly Spinach. The green is the washed, sliced, ready-to-use, and available in 12-ounce bags. As a "heartier variety," the spinach better withstands the menu conditions that call for cooked spinach. Because of the variety's growing conditions in fertile Southern California, Cut `n Clean Greens can supply cooking greens the entire year-round.
Western Growers’ Chairman Tom Deardorff of Deardorff Family Farms has collected an impressive $15,000 pledge through the contractors of his new 115,000 square foot LEED-certified headquarters facility in Oxnard, California. The donation will provide money to create and sustain at least 10 edible school gardens. The foundation has already helped over 500 schools cultivate edible gardens.
