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Oct. 23, 2011
With this campaign, the plate isn't have empty, its half full. Sunkist Growers is embracing better health and nutrition by becoming a National Strategic Partner with the USDA Nutrition Communications Network. As a new partner, Sunkist will be supporting the message "Make Half Your Plate Fruits and Vegetables," promoted through new educational materials available online at Sunkist.com and launching in the Fall. Information will also be circulated among dietitians, consumer groups, Sunkist events, and the 73,000 registered subscribers of the Sunkist Recipe e-newsletter. Gina Widjaja, Advertising & Public Relations Manager for Sunkist Growers "Sunkist is pleased to align itself with the USDA in order to help put the Dietary Guidelines into action and educate consumers on the countless health benefits of including fresh fruits and vegetables with every meal.”
This company is cultivating a sweet new expansion that will have consumers pining for more. Kingston & Associates Marketing LLC, is announcing the expansion of its MD2 variety golden pineapple program: the Kingston “Sugar Pine.” Building on the recent integration of Kingston Cross Dock & Cold Storage, their new Pompano Beach warehouse facility, and the expansion of Kingston’s pineapple volumes, the company can offer expanded operational abilities with close proximity to South Florida Ports. Kingston Marketing President, Ken Nabal, states, “The strength of our pineapple program, coupled with our long-standing grower relationships, makes this the right time for the expansion. Keeping Kingston’s 'Sugar Pine' brand the standard for quality in the industry is the driving motivation behind this expansion.”
This Fall is welcoming a colorful and fruitful season of growth. Colorful Harvest is expanding its already extensive berry operation to include more than 500 additional acres overall, 10 new ranches, and a new 50,000 square foot cooler undertaking in Plant City, Florida that will be introducing a vegetable program comprised of seasonal red corn, green beans and squash. The continued expansion of its Mexico strawberry acreage and increased volume of Mexico blackberries are proving to be a fertile venture. Doug Ranno, Colorful Harvest’s COO stated, “This will help assure our consistent supply of fresh, premium quality Colorful Harvest berries over the winter and well into the spring. Our new winter berry expansion will transition perfectly into our new California strawberry ranches in Santa Maria and Salinas.”
