Sunkist is a not-for-profit marketing cooperative entirely owned by and operated for the California and Arizona citrus growers who make up its membership. Sunkist is the...
Friday, October 18, 2013
NEW ORLEANS, LA - Sunkist Growers is joining forces with “The Biggest Loser®” in a promotional licensing agreement with NBC Universal Television Consumer Products to help promote the weight loss benefits of citrus. By inspiring consumers to incorporate fresh citrus, especially Sunkist lemons and grapefruit, into their diet, Sunkist hopes to help Americans peel away the pounds, according to a press release.
“Obesity is one of the most serious health issues facing our nation today,” said Julie DeWolf, Sunkist Director of Retail Marketing. “To help curb the obesity epidemic, Sunkist is proud to be joining forces with ‘The Biggest Loser’ to encourage consumers to make healthier choices. Fresh citrus offers many health and weight loss benefits, making this relationship a natural fit for Sunkist.”
Sunkist will channel viewers’ motivation to live healthier by bringing “The Biggest Loser” brand to grocery stores nationwide, inspiring them to make better, more nutritious choices while shopping, according to a press release. Starting as early as December, specially marked packaging for Sunkist® citrus will feature on-pack stickers that incorporate “The Biggest Loser” logo and information about the health and weight loss benefits of citrus. A valuable consumer promotion will also be available to inspire entrants to achieve their weight loss goals.
Now in its 15th season, “The Biggest Loser” is a motivational weight loss competition in which overweight contestants compete to reach a healthier weight through the adoption of a healthier lifestyle. The 15th season premiered on October 15th and airs Tuesday at 8 P.M. (ET) on NBC.