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Feb. 23, 2011
Tanimura and Antle hopes to help consumers shop and drop their unwanted weight, by using the “Get In Shape” Promotion. The new campaign features seasonal packaging with a health message, and a scanable code that allows smart phone users to access recipes and shopping lists. CEO Rick Antle stated “We know that consumers are always on the hunt for healthy meal solutions that also give them great flavor and value. They’re also increasingly using their smart phone to make purchase decisions. The ‘Get In Shape’ promotion leverages both of these trends and gives shelves a lift with the high impact graphics and message.” Look for the campaign on the company’s 4-count Artisan Lettuce clamshells.
Thousands of students in Chicago are getting a hands-on lesson in eating healthy, thanks to the “Let’s Move Salad Bars to Schools” Initiative. The United Fresh Produce Association Foundation and Chiquita Brands are teaming up to help students eat healthy by funding ten new salad bars. The campaign was announced on the first anniversary of Michelle Obama’s “Let’s Move” Initiative, which aims to stop childhood obesity. Chiquita CEO Fernando Aguirre stated, “providing all consumers with convenient and fresh products is part of our vision of a healthier world; helping children reach that goal is one of our top priorities.” Chicago Public Schools is the third-largest school system in the U.S.
A big promotion for Joe Burke, as he begins his new role as “Sales Marketing Analyst” for LMTS. He will be responsible for implementing a social marketing strategy, overseeing a new company website, and supervising a transportation management system. Burke began working for LMTS as a dispatch trainee last year, and has a background in marketing and supply chain management. LMTS specializes in fresh produce transportation.
