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Jan. 24, 2012
Salinas, CA
Taylor Farms is offering a wide assortment of value-added party trays this season, perfect for events like the upcoming Super Bowl Parties. With high demand for easy and efficient snacking ideas, the fresh produce industry is responding to the consumer need, while offering a great addition to retailer's produce departments. Along with the company's high quality product and unique tray offerings, Taylor Farms also utilizes their patented MAP technology re-sealable trays for a longer shelf life and a flip style design. All conventional vegetable ingredients are washed in multistage wash lines featuring SmartWash.
Wenatchee, WA
CMI is welcoming the arrival of the Super Sweet KIKU® Apple crop. The native of Japan, has been developed in Italy and is now being cultivated in the U.S. by some of the country's finest growers. Bob Mast, VP of Marketing, states, “KIKU apples sales have been very brisk this season as we have been in an oversold situation virtually since we began shipping. Retailers report that KIKU apples sales have been very good and that they are receiving very favorable feedback from consumers. KIKU apples appearto quickly becoming a consumer favorite. Their super sweet flavor and crisp and juicy texture are really resonating well with the consumer.” Bob Mast continues, “Our Northwest volume will be growing significantly in the coming years as will production at our sub-licensed partners – Rice Fruit in Pennsylvania and Applewood orchards in Michigan.
Coral Gables, FL
Del Monte Fresh Produce and the Miami HEAT are partnering up for a new sponsorship agreement over the next three years. The agreement makes Del Monte® the "Official Fresh Fruit of the Miami HEAT." Along with advertising and promotional programs, the sponsorship will also include community outreach events like the HEAT Season of Giving, the Miami HEAT Family Festival, and the HEAT Back to School Event. Del Monte will also be promoting healthy eating through the six-week campaign, the “Fresh Fan Poll” on the HEAT Facebook. Emanuel Lazopoulos, Senior Vice President of North American Sales of Marketing and Product Management for Del Monte, states, “We are thrilled to be associated with an iconic, championship sports organization who has not only become winners on the court, but off the court as well."
