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Feb. 13, 2012
Watsonville, CA
Well Pict Berries is asking retailers to put berries center stage with its 2012 promotion. The company is asking retailers to snap a photo of their best berry displays with their smartphones, and either post the 'Well Pictures' to Facebook or e-mail them to julie@wellpict.com. Each photo e-mailed or posted, brings with it the chance to win prizes as well as the possibility of being featured in a future Well Pict Berries ad. Consumers are encouraged to join in on the fun by posting their own berry snapshots for the chance to win prizes.
Vidalia, GA
The inaugural Golden Onion professional cooking competition will debut on April 22nd this year in Vidalia, Georgia to open the 35th Annual Vidalia Onion Festival. Twelve professional chefs will have one hour to prep and reveal their recipes showcasing the Vidalia® Onion. Wendy Brannen, Executive Director of the Vidalia® Onion Committee, states, “This event promotes Georgia as the home of the Vidalia Onion and also provides a platform for chefs to show off their skills while demonstrating the versatility and great flavor of Vidalia Onions.”
Lindsay, CA
LoBue Citrus is commencing the new year with primary focus on Navels. Beginning mid-February, LoBue's Heritage Reserve will be hitting
the shelves with an expanded program, bringing more store level display vehicles such as a merchandise bin and Euro Carton, in addition to POS signing and ad slicks. Rick Osterhues, Vice President of Sales and Marketing, states, "The retailers we worked with last year on the program have come in with expanded promotional and distribution plans for 2012.”
