PHILADELPHIA, PA - AgroFresh Solutions is expanding the scope of its advantageous portfolio, announcing that it has gained approval from regulatory authorities in Japan on 1-Methylcyclopropene (1-MCP), the active ingredient in SmartFresh, for use in broccoli and other key crops exported to Japan.

This advancement grants growers and exporters the option to now manage the quality of their produce using two products from the SmartFresh™ Quality System: SmartFresh SmartTabs™ and SmartFresh ProTabs.

“We understand broccoli will be added to the agriculture ministry’s list of important ‘designated vegetables’ that are consumed in mass quantities in Japan. We are excited to support local broccoli growers in bringing high-quality produce to market,” said Masami Shinozaki, Commercial Manager for AgroFresh in Japan.

The innovation offers exporters an additional tool to ensure the quality and freshness of fruit and vegetables during transportation and storage. It also provides increased opportunities as broccoli is considered a highly valued crop and Japan represents a growing market for broccoli consumption, a press release explained.

SmartFresh technology has already optimized the postharvest treatment of numerous crops in Japan, including apples, pears, kiwifruit, persimmons, and potatoes.

"This approval in Japan is a significant milestone, opening new opportunities for exporters in Latin America," added Narciso Vivot, Commercial Director of AgroFresh in Latin America. "We are excited to offer innovative solutions that not only address the high standards of product efficacy but also sustainably deliver an abundant supply of quality fresh produce around the world."

As the release noted, SmartFresh technology helps to maintain the color, hydration, and crispness of broccoli and many other approved crops, extending freshness and offering growers and packers increased flexibility in storage and transport. In addition, the solution can eliminate the need for ice during transportation, thus reducing costs and environmental impact through water use and energy needs for cold storage.

What categories will AgroFresh’s SmartFresh technology uplift next? ANUK will be sure to report.