NEW YORK, NY & HOUSTON, TX - President of Brothers Produce, Brent Erenwert, has been announced as produce industry connection platform, Fruitspot's, new Director of Innovation.

“I am excited to join Fruitspot and look forward to working with the thousands of members who have already signed up and help lay the groundwork for several thousand more to join us,” said Erenwert in a press release. “[CEO] Jose has created a beautiful platform that I feel with my background and experience we can deliver what the industry has been hungry for.”

That background includes more than 18 years in the produce industry, having previously pioneered digital solutions specifically for the industry. Now, while maintaining his role as President of Brothers Produce, Erenwert will use those skills to oversee strategic direction, expansion, and operations of Fruitspot’s online industry network and social platform.

“I am thrilled that Brent will be joining our team,” Jose Baptista, CEO of Fruitspot, commented. “He shares our values and focus on innovation, and he places the same strong emphasis as we do on the user experience and providing real value for the industry. He has shown himself to be an extraordinary leader throughout his career, with a proven track record in both produce and building online networks for the industry.”

The company's technological network and social platform will seek to connect commercial buyers and sellers of fresh products faster, enabling the following to find new partners, manage their contacts, and solve business needs:

• Growers
• Shippers
• Wholesale distributors
• Retailers
• Foodservice companies

Taking place on one free online platform, with on-demand support and troubleshooting service, the company added that it will be available in more than 100 countries as of this month.

Fruitspot