CMI to Showcase New Booth and Brand at PMA Fresh Summit
WENATCHEE, WA - After its September launch of the first company rebrand in 27 years, CMI Orchards is bringing the new look at its exhibitor booth at the 2016 PMA Fresh Summit in Orlando.
Showcasing the company’s line up of top-selling brands, CMI Orchards’ President, Bob Mast, stated according to a press release, “CMI has some of the best-selling brands in the apple, pear, and cherry categories. Our new booth will highlight the success our retail customers are having with our apples, pears, and organic products. That’s why we upgraded our PMA booth with a completely new look for the first time in 10 years.”
Mast cites CMI’s product lineup of Daisy Girl Organics™ and branded apples like Ambrosia™, KIKU®, and Kanzi® as the strongest in the apple industry. The rebrand, as we recently reported, launched officially on September 1, revealing the new and fully encompassing face of the company to its consumers and retailers alike.
“CMI has a legacy of bringing top selling apples and award winning packaging to retailers,” said Mast. “This year CMI added Jazz®, Envy®, and Pacific Rose®— in cooperation with Rainier and Oppenheimer—to our product mix. We felt the timing was perfect to build a new booth that will showcase all of these top performing premium apples.”
“It’s important for our customers to physically see the full breadth of our capabilities and the programs CMI has to help them build category performance.” said Mast. “Providing an unmatched lineup of winning brands and unprecedented service, along with tools to drive retail sales, is what CMI is all about and our new booth will really help tell that story. We look forward to revealing our latest product innovations at Fresh Summit this year. We hope all of our customers will come check us out at the Fresh Summit next week at booth #3921.”
See you on the floor!
