Fresh Solutions Network® Side Delights® Potatoes Reveal St. Patrick's Day and Spring Promotions
SAN FRANCISCO, CA – Fresh Solutions Network®, LLC is helping retailers and consumers celebrate St. Patrick’s Day and the coming of spring with festive in-store promotions. The company announced today, February 16, that it will offer new free-standing, promotionally-themed merchandise displays and coordinating point-of-purchase signage for Side Delights® Potatoes.
“We are creating continued momentum of potato sales with our seasonal-themed promotions,” shared Kathleen Triou, President and CEO of Fresh Solutions Network. “A new generation of shoppers are embracing potatoes, and Side Delights® Potatoes offer convenient, healthy, tasty options that offer an endless variety of potential menu items for every holiday and season.”
Retailers looking to encourage potato sales in the lead up to St. Patrick’s Day, the “feast day” in honor of Ireland’s Patron Saint, can take advantage of the company’s new merchandising fixtures. The company noted that potatoes have a long and traditional association with the holiday—including a centuries old Irish-American custom in which gardeners planted potatoes in their garden to commemorate their admiration for Ireland’s staple crop prior to the Irish Potato Famine.
Side Delights® “Luck ‘o the potato” promotion will celebrate consumer’s favorite side dish by drawing them in-store and driving potato sales throughout the month of March, and QR codes will offer shoppers simple, classic Irish recipes for the food-focused holiday.
During April and Many, the company will roll out their “Taste of Spring” promotion, with bright, colorful potato graphics and a fresh, healthy Potato Spring Salad recipe. According to a press release, QR codes featured on in-store signage will take shoppers to this recipe and encourage repeat purchases.
As the company stated, potatoes are America’s favorite vegetables and research suggests that shoppers are on the lookout for creative recipe ideas to feature their choice spuds.
For more on innovative and timely promotional opportunities as we head into spring, check back in with us at AndNowUKnow.